David Barath Design - Design and Art Direction
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321 Associates redesign
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321 started as a company of signige and wayfinding for architectural projects, in 2006. Within the last months, the company underwent a major profile change (now it is mainly dealing with rebranding and advertising) therefore it needed to be re-branded, too. I am the art director of the company, so I have made the redesign: from a black and white version with architectural references to a very simple one, based on the logo. Old design here.
321 started as a company of signige and wayfinding for architectural projects, in 2006. Within the last months, the company underwent a major profile change (now it is mainly dealing with rebranding and advertising) therefore it needed to be re-branded, too. I am the art director of the company, so I have made the redesign: from a black and white version with architectural references to a very simple one, based on the logo. Old design here.